Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. They are not harmful and do not contain any confidential information such as your home address, date of birth or credit card details. The information stored in cookies is safe and anonymous. You can find more information about cookies at http://www.allaboutcookies.org
Cookies are used on our site for the following reasons:
- To store the content of your online shopping basket whilst you browse the site and to complete an order.
- To compile anonymous aggregated statistics that allow us to understand how users use our website and help us improve the structure of our website.
We also allow selected third parties to place cookies when you visit our site. Third party cookies may be left by selected companies who participate with us in marketing programmes. These cookies enable us to monitor which adverts you see and click on to get to our site and to also personalise advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the European Interactive Digital Advertising Alliance at http://youronlinechoices.eu/
Below are links to the companies that we currently allow trusted partner cookies on our website:
- Google Analytics (for analysing visitor and transactional behaviour): https://www.google.com/policies/technologies/ads/#toc-analytics
- Live support (live web chat services): https://www.zopim.com/
- Dotmailer (email and presentation) https://www.dotmailer.com
Behavioural and targeted advertising using cookies
The information that we collect and use for behavioural advertising is not personal information and it cannot be used to identify you. It will not contain your name, home address, phone number or any other piece of personally identifiable information.
We want to make sure that we only contact you with content that you will find relevant and interesting. We do this by using online behavioural advertising (or interest based advertising). In order for it to work we collect information about your browsing activity using cookies. These cookies pass back to us your browsing information which then allows us to determine what content is most useful and relevant to be shown to you.
We anonymise your email addresses to keep your data more secure. The email addresses are scrambled before being utilised to ensure nobody else can gain access to your email address. This enables us to offer our customers the best possible online user experience and equally allows us to improve the relevancy of our advertising. This allows us to provide you with more of the content you want to see based on your browsing behaviour and you should not be worried about this as it is a very safe and transparent process.
We do share information with a number of trusted partners such as Google & Facebook to enable us to deliver targeted advertising to you.
If you would prefer not to receive this type of advertising, then we’ve made it easy for you to opt out, but it is important to understand that this does not mean that you will no longer receive advertising when you are using the internet. It just means that the advertising you see displayed on websites will not be tailored to you and your interests and therefore may be less relevant to you.
There are some great websites that are impartial and can offer you more information and help you to make informed choices. To opt-out of all behavioural advertising, please follow these 5 tips: http://www.youronlinechoices.com/uk/five-top-tips
To opt-out of a particular provider of behavioural [and contextual] advertising – Click on this link: http://www.youronlinechoices.com/uk/your-ad-choices You can also manage your privacy within the web browser that you are using. Many web browsers also have a ‘private browsing’ mode as well.
If you should have any further questions or queries relating to the use or storage of your Personal data, then please write to:
Data Protection Officer
Registered in England Number 06333962.
If you wish for a reply, please remember to include your full name, address and customer account number if known.